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L’Oréal Rebrands Active Cosmetics Division

L’Oréal Dermatological Beauty will feature the same brands as before, including Vichy, La Roche-Posay, CeraVe, SkinCeuticals and Skinbetter Science.

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By: Charlie Sternberg

Associate Editor

L’Oréal is rebranding its Active Cosmetics Division to L’Oréal Dermatological Beauty.
 
The division will feature the same brands as before, including Vichy, La Roche-Posay, CeraVe, SkinCeuticals, and Skinbetter Science, but L’Oréal Dermatological Beauty is “not just a new name,” says Worldwide President of L’Oréal Dermatological Beauty, Myriam Cohen-Welgryn.
 
Cohen-Welgryn explains, “It helps us stand more clearly for who we are: brands that accompany dermatologists, pediatricians, pharmacists in the daily support to their patients. A community of 7,500 passionate people committed to change people’s lives and increase access to skin health, to everyone, everywhere.”

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